Boost your Business – Health and Wellbeing
The law of attraction has gained significant traction in recent years. In a nutshell this means you set your intention, communicate what you wish to manifest to the universe (or whomever you believe in) and then as if by magic, you receive it.
After the success of self-help books such as “The Secret” and Louise Hay’s, “You Can Heal Your Life”, there has been a proliferation of gurus sprouting the idea that you simply get what you think about.
Think positive, get positive and think negative, get negative.
This idea is great in theory. Who wouldn’t be happy sitting on their couch daydreaming a BMW into fruition? But let’s face it, many people misrepresent this theory and fail to describe a fairly significant component – the need for you to take action after you set your intention.
When it comes to building a business, whether it is one that focuses on helping others heal or driving positive community change, taking action to build the business is as crucial as setting the intention to begin with.
What communication action have you taken to build your health and wellbeing business?
Do you know who you are as a brand (not as a person but as a business brand)?
Have you let the people, who might need your services the most, know that you exist?
If not, it might be time to take a step back and work through our Conscious Branding tips.
Tip 1 – Separate yourself from yourself
Try to separate yourself from who you as a person and who you are as a brand (this is especially important if you are a sole trader). Emotionally detaching enables you to be more objective which in turn allows you to see the bigger picture. In this head space, you will be better able to identify strengths, weaknesses, opportunities and threats that you may have overlooked before.
Tip 2 – Pen to paper
Next, write out this list of questions and spend time answering them:
- What unique selling point do I have?
- What can I offer clients that the other therapists don’t?
- What do I stand for?
- What is my back story – why was I drawn to the wellness industry?
- What is the pictorial representation of you as a brand?
- What colour/feel/tone represents your brand best?
- What is your BHAG* (big hairy audacious goal)? In a perfect world what would your business look like?
- What are the characteristics of my ideal client?
- What problem am I solving for this client?
Spend some time here. Create a very clear picture of this ideal client. What is their background, do they have a particular profession? Are they already an avid health enthusiast or do they need help to get their health back on track after years of over-indulgence? Are they sports people or parents or office workers? Do they fit into a category at all?
The clearer the picture, the easier it will be to find them.
Tip 3 – Do some research!
You don’t need to engage an expensive market research company to get valuable feedback. Use your existing clients and ask them what value you offer to them.
If you don’t have any clients yet, do a Facebook shout out to your friends. How you gather the information isn't as important as actually getting it. You may learn that the biggest selling point for clients is completely different to what you thought it was.
Next, spend some time looking at your competitors or other similar practitioners. What are they offering? What are their websites and marketing material like? Think about how you would improve on what they offer.
While you are still in research mode, work out where your ‘ideal client’ (from tip 2) could be hiding:
- Gather a list of social media groups, blogs, existing hubs and groups, on-line magazines, workplaces, and upcoming events.
- Identify who the relevant social media thought leaders and influencers are.
Getting this information written down gives you something to refer to when you move onto the next phase – crafting your message.
Don’t worry we’ll be back to give you some easy to follow steps to do this too.